from 01.01.2012 until now
Rostov-na-Donu, Russian Federation
from 20.01.1999 to 04.02.2018
Rostov-na-Donu, Rostov-on-Don, Russian Federation
The article deals with issues related to the ethical foundations of the effectiveness of oral and written forms of business communication. It is emphasized that in business interaction speech etiquette plays an important role, in particular address as the most frequent communicative unit. Particular attention is given to form You address in the system «Chief – Employee». The efficiency factors of using speech etiquette cliche in business correspondence are identified.
communicative efficiency, factors of communicative efficiency, ethical postulates, speech etiquette, address, stylistic correctness, semantic appropriateness, congruence principle
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