In the present economic conditions it’s important to increase the effi ciency of investment in individual human capital. Higher education for students is an investment in their human capital. Therefore, it is relevant to study the attitude of students to the learning process in the University, to identify factors that reduce the eff ectiveness of learning, i.e. the process of investing. The authors developed two targeted questionnaires and conducted a survey of 141 student of Samara state University of Economics. Analysis of results allowed to formulate and substantiate scientifi c recommendations for improving the eff ectiveness of investments in human capital in the learning process at the University. It is necessary to activate self-training, to clearly structure and present information, to use business games and debates, to praise for success, to positively treat the initiative of students.
higher education, human capital, investment in human capital, factors that reduce the eff ectiveness of university education.
Термин «человеческий капитал» был предложен в 1961 г. Т. Шульцем [12]. Под «человеческим капиталом» понимается имеющийся у человека запас знаний, способностей, навыков, мотиваций, интеллект, здоровье, знания, качественный производительный труд и качество жизни [3, 9, 10]. Инвестициями в него выступают образование, накопление профессионального опыта, охрана здоровья, географическая мобильность, поиск информации [4, 5, 12]. В российском обществе интерес к понятию «человеческий капитал» возник относительно недавно [1, 2, 4]. В современных социально-экономических условиях актуально изучить, каким образом можно повысить эффективность вложения в индивидуальный человеческий капитал.
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